The QSCBC awareness campaign, is celebrating 10 years of the photo campaign, to bring greater awareness of the risks of breast cancer to the general public, a disease that is now affecting more women in Thailand. The breast cancer awareness photos are displayed in public areas to highlight the key message, early detection of breast cancer may save your life. The media, shopping malls, the BTS, schools, factories, universities and hospitals, have all displayed the photos every year during October’s International Breast Cancer Awareness Month, to help the cause.
The campaign lists myths and truths about breast cancer, which have been gathered from patients, most frequently asked questions and are available in English or in Thai. The photos are free to anyone interested in sharing them on social media or to display (details at the end of the article). Every year, the international women diplomats to Thailand have been a great support of the Queen Sirikit campaign. This year’s photographic contribution is shown on the front page of the Expat Life in Thailand for October, to honour October’s Breast Cancer Awareness Month.
The Ambassador of the Republic of Bangladesh, Ms Siada Muna Tasneem, a keen supporter of the QSCBC campaign, was unfortunately out of the country at the time of the photoshoot. The diplomats, some of whom have now departed Thailand, were photographed by one of Thailand’s best photographers, Amat Nitipark. The diplomats are requested to display the photo campaign at their embassies and share them with their staff, companies and communities from their home countries, as well as visitors.
Fellow breast cancer ambassadors every year, include many well-known media stars, businesswomen, role models in society, Buddhist and Catholic nuns, women from slum communities, indeed women from all walks of life, colour and creed. Generously, all the participants volunteer their time.
The QSCBC campaign is the first national breast cancer campaign in Thailand and has also invited male and transgender stars to emphasise the fact that anyone can get breast cancer. 1% of men have been shown to be breast cancer cases.
I have chosen to participate in the QSCBC campaign in order to help raise awareness about the importance of screening for the health of women. I view this campaign as very important in the effort to raise awareness.
H.E. Dato Nazirah binti Hussain,
Ambassador for Malaysia