Iconic Foremost Ironman 70.3 thailand triathlon returns to phuket

by Expat Life
ironman-strong celebration

1,500 athletes to compete on 26th November and up to 300 kids to compete inForemost IRONKIDS Thailand on 25th November. New Sunrise Sprint introduced for 2017.

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BANGKOK, Thailand – Triathletes from around the world are heading to Phuket Island for a weekend of swim-bike-run where 1,500 competitors from more than 60 countries are expected to compete in the Foremost IRONMAN 70.3 Thailand on 26th November, and up to 300 youngsters in the Foremost IRONKIDS Thailand. Built on the belief that Anything is Possible®, IRONMAN – the original triathlon brand – was founded in 1978 and today stages over 150 IRONMAN events in more than 50 countries each year including the annual IRONMAN World Championship (3.8km swim/ 180km bike/ 42km run) and IRONMAN 70.3 World Championship (1.9km swim/ 90km bike/ 21km run).


With more than 1,000,000 people having completed an IRONMAN/ IRONMAN 70.3 since 1978, Thailand joins the largest global triathlon series for a second year with the Foremost IRONMAN 70.3 Thailand which will take place on the tropical island of Phuket at Angsana Laguna Phuket on the spectacular Bang Tao Beach.


“Phuket is one of Asia’s top island destinations and an iconic triathlon venue with a pedigree stretching back more than 20 years. We are very excited to again be working with Phuket to host the Foremost IRONMAN 70.3 Thailand 2017, a race that has already earned a reputation as being one of the toughest and most beautiful courses on the IRONMAN 70.3 calendar,” said Mr. Wilfred Steven Uytengsu, President of Sunrise Events Inc. and rights holder for IRONMAN in South East Asia.


“Phuket is well known for being a leading sports tourism destination and hosting this world-class event, the Foremost IRONMAN 70.3 Thailand, underscores the island’s sports tourism credentials. We are looking forward to a very successful event and also to welcoming Thai and international participants from around the world,” said Mr. Sanit Srivihok, Vice Governor of Phuket Province.


Former regional champions and in-form international Pros will compete for a US$15,000 (approx. 500,000THB) prize purse while the thirty age-group qualifying slots available for the 2018 IRONMAN 70.3 World Championship in South Africa will draw many of Asia’s top age-groupers. Early sign-ups include Thailand’s top male triathlete and first to compete at the IRONMAN World Championship in Kona (2011), Jaray Jearani, and Nampetch Porntharukcharoen, the most IRONMAN-decorated Thai female triathlete and first Thai female to compete in Kona (2014).


“Entries are already strong and the international Pros are confirming their attendance. While competing in an IRONMAN 70.3 is no easy feat, we are seeing more Thai age-groupers registering this year and we’re very excited to help grow the sport in Thailand,” added Mr. Uytengsu.


Also taking place for the second year is the Foremost IRONKIDS Thailand at Thanyapura Health & Sports Resort on Saturday 25th November. Welcoming up to 300 kids from 6-14 years old, this will be the second IRONKIDS event in Thailand this year, the first being held at the International School Bangkok on 10th September.


Ms. Pimjan Vimuktanonda , Marketing Director of FrieslandCampina Thailand, the producer and distributor of Foremost dairy products, said, “As the provider of quality dairy products from Thai farmers with international production standard that has been part of Thai daily life for more than 60 years, Foremost is proud to encourage Thai families to drink quality milk and take exercise regularly through our ‘Drink.Move.BeStrong’ campaign. This campaign has been promoting healthy and active lifestyles among Thai youngsters and consumers for 4 consecutive years.


“To extend the success of this campaign, Foremost continues to be the title sponsor of Foremost IRONKIDS Thailand and Foremost IRONMAN 70.3 Thailand 2017 for the second year running. With more than expected interest from junior athletes last year, we are expanding this year’s Foremost IRONKIDS Thailand into two races: the first race was at the International School Bangkok (ISB) last Sunday, 10 September to fulfill the needs of kids in Bangkok, and the second race is at Thanyapura Health & Sports Resort in Phuket on Saturday, 25 November.


“Foremost IRONKIDS Thailand is a junior triathlon race for children 6 to 14 years old with the aim of promoting active lifestyles among children. It gives them the opportunity to test the limits of their physical and mental stamina and experience this challenging sport.


Preparing oneself for triathlon calls for continuous training and good choice of food to ensure optimized diets for the body’s needs while also building strength for the competition. Foremost has, therefore, prepared our chocolate flavoured milk to give away to participating triathletes of Foremost IRONKIDS Thailand and Foremost IRONMAN 70.3 Thailand 2017 to help energizing them throughout the race because a key to athletic excellence is to keep one’s body fit and active.”


The Foremost IRONMAN 70.3 Thailand starts with a one-loop 1.9km swim in the pristine waters off Bang Tao Beach, followed by a 90km bike traversing the island’s northern hills and coastline, and finishes with an energy-sapping 21km two-loop run through the Cherng Talay area. Well known for its beauty, the course is also challenging and will push Individual and Team Relay participants to their limits.


Opening up the world of triathlon to more people, organisers have added a new event distance this year, the Sunrise Sprint, which comprises 750m swim/ 20km bike/ 5km run, also at Angsana Laguna Phuket.

“For a triathlete, IRONMAN is the peak of the sport. Completing an IRONMAN event is something all triathletes want to do and once you have, it is something you will be proud of for the rest of your life.


We aim to make Foremost IRONMAN 70.3 Thailand a bucket list event for triathletes all over the world and with the edition of the new Sunrise Sprint this year we aim to make the sport more accessible for people of all abilities,” concluded Mr. Uytengsu.


Organised by Sunrise Events (Thailand), the Title Sponsor is Foremost with Major Sponsors FBT and Fox Sports, and support from the Tourism Authority of Thailand, Sports Authority of Thailand and the Province of Phuket. Event Partners include Angsana Laguna Phuket, Bangkok Airways, Gatorade, UFC, Mthai and Phuket Cable.

Athletes can register now at www.ironman.com/triathlon/events/asiapac/ironman-70.3/thailand/register.aspx. Registration for the Foremost IRONMAN 70.3 Thailand is US$351 for Individual and US$426.60 for Team Relay.

For more information, visit www.ironman.com/triathlon/events/asiapac/ironman-70.3/thailand.aspx and www.ironkidsthai.com.

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AN2I9045_m.jpg – Mr. Wilfred Steven Uytengsu, President of Sunrise Events Inc. and rights holder for IRONMAN in South East Asia (second left) and Ms. Pimjan Vimuktanonda , Marketing Director of FrieslandCampina Thailand (second right), Title Sponsor of the Foremost IRONMAN 70.3 Thailand.

AN2I9174_m.jpg – From left: Ms. Nampetch Porntharukcharoen (Triathlete); Mr. Kongpan Pramoj Na Ayudhaya (Triathlete); Mr. Vissanu Laichapis, Director, Doping Control Agency of Thailand; Mr. Sanit Srivihok, Vice Governor of Phuket Province; Mr. Wilfred Steven Uytengsu, President of Sunrise Events Inc. and rights holder for IRONMAN in South East Asia; Ms. Pimjan Vimuktanonda , Marketing Director of FrieslandCampina Thailand; Ms. Dimity-Lee Duke; Mr. Jaray Jearanai.

AN2I9197_m.jpg – Sunrise Events (Thailand), organisers of the Foremost IRONMAN 70.3 Thailand, partners, sponsors and triathletes at the media launch.

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About Sunrise Events, Inc.
Sunrise Events Inc was established in 2008 by Wilfred Steven Uytengsu after it was granted the IRONMAN 70.3 license by World Triathlon Corporation. The vision of the company is to stage world class events and put Asia on the sports tourism map of the world. SEI currently stages at least 13 events per year and has the exclusive rights to the IRONMAN 70.3 triathlon, 5150 triathlon, XTERRA and IRONKIDS events.


The company has received multiple awards in the Philippines and in Asia for excellence in race organisation and sports tourism. It’s centerpiece event, the Ironman 70.3 held in Cebu is known to the Crown Jewel of Asia in the IRONMAN world.


About FrieslandCampina (Thailand) PCL
FrieslandCampina (Thailand) is the leading quality brand in the dairy foods industry. It has served Thai consumers as a highly trusted brand for more than 60 years under brand “Foremost”. FrieslandCampina (Thailand) is committed to providing Thai consumers with quality dairy nutrition solutions. To achieve this mission, the company has an advanced examination system in place.


Manned by highly qualified and skilled technicians, its quality management facilities include quality control and quality assurance that meet international standards. Leading quality management systems including Good Manufacturing Practice (GMP), Hazard Analysis Critical Control Points (HACCPs), ISO 9001:2000 and ISO 22000:2005 are applied to the company’s management process.


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150TM Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s cast offerings.


The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

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Media Contact
Infinity Communications
Thai: Nungruthai Julakul, Tel: +66 (0) 83 650 6848, Email: [email protected]
English: Duncan Worthington Tel: +66 (0) 81 893 4006, Email: [email protected]


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